Facebook & Instagram advertising is one of the most effective ways to grow your business online. The leading social media site boasts over 2 billion active users, with users spending several hours per week on their platform. It is also one of the most cost-effective forms of advertising in the modern era.
Facebook and Instagram ads give business owners the power to finely target and reach a specific consumer market, all without breaking the bank on their marketing budget.
Facebook and Instagram are two of the most popular mobile platforms. In fact, one in five minutes on mobile is spent on Instagram or Facebook. That’s more than the next 10 mobile platforms combined.

It's a good idea to run ads on both Facebook and Instagram for the following reasons:

• Optimised delivery: Our delivery system works best with more people to choose from. If you select Facebook and Instagram, we can get your ads to the best people at the lowest cost.
• Engaged audiences: any people visit Instagram for inspiration. New ad formats such as Instagram Stories present a significant opportunity for advertisers.